Partnering with Teams to Build
Tomorrow's Companies  Today 

What We’re All About

Founded in 2014, Vayner/RSE is a marriage of builders: Gary Vaynerchuk, VaynerMedia and RSE Ventures. VRSE invests in teams building tomorrow's companies through unique consumer insight and relentless drive.

Our sweet spot is in the first round of institutional financing, funding either as lead investors or as part of a syndicate. Beyond capital, we support our community with access and insights derived across both our investment portfolio and the operating companies we oversee on a daily basis.

Our team has a diverse background of starting, growing and operating companies across a variety of industries and life stages and we leverage this mental elasticity to help our entrepreneurs through the gamut of challenges that accompany building companies.

Contact us at hello@vaynerrse.com

Our Family

  • A Plus

    Delivering positive journalism to readers with the intention of making a meaningful difference in the world.

    APLUS.COM

  • AnyPerk

    Employee perks program for companies of all sizes.

    ANYPERK.COM

  • Applauze

    Mobile event discovery and tickets.

    APPLAUZE.COM

  • Banza

    High protein pasta made from chickpeas.

    EATBANZA.COM

  • Beme

    Share video. Honestly.

    BEME.COM

  • Bindo

    Next generation iPad POS solution for Medium and small businesses.

    BINDO.COM

  • Binti

    Reinventing adoption to help more children join loving families.

    BINTI.COM

  • Birchbox

    The best way to shop for beauty and grooming products.

    BIRCHBOX.COM

  • Birchbox

    The best way to shop for beauty and grooming products.

    BIRCHBOX.COM

  • BKSTG

    Reimagining the Fan Club model.

    BKSTG.COM

  • Incubated by Vayner/RSE

    BRaVe Ventures

    Works across the entertainment & tech ecosystems to advise, accelerate, invest and incubate business opportunities.

    BRAVEVENTURES.COM

  • Breather

    Peace and quiet, on demand

    BREATHER.COM

  • Button

    The acquisition & retention platform built for the mobile economy

    USEBUTTON.COM

  • Coinbase

    International digital wallet & exchange that allows you to securely buy, use, and accept Bitcoin

    COINBASE.COM

  • Cord

    One tap voice chat

    CORDPROJECT.CO

  • Curalate

    Web analytics for images.

    CURALATE.COM

  • CustomVine

    Full service solution for the industry’s custom wine needs.

    CUSTOMVINE.COM

  • Drizly

    Alcohol delivery on demand.

    DRIZLY.COM

  • Drone Racing League

    League for racing drones.

    THEDRONERACINGLEAGUE.COM

  • Envoy

    Take better care of your parents with the help of Envoy's independent living assistants.

    HELLOENVOY.COM

  • Epic Magazine

    Exists to discover and tell incredible true stories to the world.

    EPICMAGAZINE.COM

  • EVRYTHNG

    Manages digital identity data in an intelligent IoT ‘smart products’ cloud to connect consumer products to the Web and drive real-time applications.

    EVRYTHNG.COM

  • Exposure

    Tell stories with your photos.

    EXPOSURE.CO

  • Incubated by Vayner/RSE

    Faithbox

    Enriching Christian lives through positive faith growth and socially responsible product discovery

    FAITHBOX.COM

  • Fatherly

    Parenting resource geared towards guys-who-happen-to-be-dads.

    FATHERLY.COM

  • Foap

    Next generation stock photography.

    FOAP.COM

  • Food52

    Content & commerce destination for home cooks where visitors can find recipes, tableware, how-to's, articles, ingredients & more.

    FOOD52.COM

  • Greatist

    Next-gen health media company for healthy-minded millenials.

    GREATIST.COM

  • Grove

    Living room-to-table hydroponic and aquaponic farming solutions.

    GROVELABS.IO

  • Hexagram

    Platform that empowers publishers, brands and agencies to build, manage, and optimize their entire businesses around native advertising.

    HEXAGRAM.COM

  • Hey Gorgeous!

    Women's clothing store for people looking to buy fashionable dresses in sizes 10-26.

    HEYGORGEOUS.COM

  • Hightower

    SaaS solution for commercial real estate portfolios.

    GETHIGHTOWER.COM

  • Hodinkee

    World's leading online wristwatch magazine, featuring news, reviews & original stories.

    HODINKEE.COM

  • Homer Logistics

    Efficient delivery logistics for urban environments.

    HOMERLOGISTICS.COM

  • Hullabalu

    Children's storytelling company.

    HULLABALU.COM

  • June Oven

    A computer-based oven that thinks like a chef.

    JUNEOVEN.COM

  • Lawnstarter

    The easiest way to order and manage lawn care service.

    LAWNSTARTER.COM

  • Leo

    a new kind of pediatric practice that combines smart technology, seamless design, and phenomenal service to bring modern care to the modern family.

    LEOHEALTH.COM

  • Littlstar

    First consumer destination and community dedicated exclusively to virtual reality and immersive content.

    LITTLSTAR.COM

  • Local Bushel

    B2B marketplace for restaurants to connect with the freshest produce directly from farmers rather than daily farmer's market visits.

    LOCALBUSHEL.COM

  • LOLA

    A modern approach to feminine care.

    MYLOLA.COM

  • Luxe

    On-demand valet parking.

    LUXE.COM

  • Makers Kit

    DIY hobbyists solution in a box.

    MAKERSKIT.COM

  • Managed By Q

    Smart office cleaning & management.

    MANAGEDBYQ.COM

  • Maple

    A new food concept that combines New York’s best chefs and culinary talent with high-quality ingredients and rotating daily menus, all delivered straight to your door.

    MAPLE.COM

  • Medium

    Content creation and publishing platform.

    MEDIUM.COM

  • Meerkat

    Mobile-first live streaming video app.

    MEERKATAPP.CO

  • MikMak

    Shoppable infomercials designed for the iPhone generation.

    MIKMAK.TV

  • Moment

    Maker of the world’s best tools for mobile photography

    MOMENTLENS.CO

  • Mogul

    1-stop destination for women worldwide, connecting them to top trending content, including articles, videos, jobs, events, and products.

    ONMOGUL.COM

  • Namely

    Cloud based people management/HR platform.

    NAMELY.COM

  • Niche

    A social media agency and talent site for the next generation of creators in the digital realm.

    NICHE.CO

  • Nourish Snacks

    Delicious, healthy snacks delivered to your door.

    NOURISHSNACKS.COM

  • Omaze

    Offers once-in-a-lifetime experiences that also support social missions.

    OMAZE.COM

  • Penrose Hill

    Empowering consumers to experience wine in a whole new way: theirs.

    PENROSEHILL.COM

  • Pillow

    Hospitality company that makes it easy to manage rental properties and share one's home with travelers.

    PILLOWHOMES.COM

  • Pixel Press

    Mobile app & physical toy that allow kids to create their own video games via iPad.

    PROJECTPIXELPRESS.COM

  • Planted

    Match recent grads with non-technical roles at high growth startups

    PLANTED.COM

  • PlateJoy

    Healthy eating for busy people.

    PLATEJOY.COM

  • Pricewaiter

    Making negotiation fast, simple and private - anywhere.

    PRICEWAITER.COM

  • Product Hunt

    Best place to discover the latest tech products.

    PRODUCTHUNT.COM

  • PureWow

    Women's lifestyle destination dedicated to making your life easier, more interesting and of course, beautiful.

    PUREWOW.COM

  • RebelMail

    Simple eCommerce checkout within your email.

    REBELMAIL.COM

  • Incubated by Vayner/RSE

    Resy

    Changing the experience of getting from "where should we eat" to your seat.

    RESY.COM

  • Shyp

    The easiest way to ship anything.

    SHYP.COM

  • Snapchat

    Mobile platform for communicating with your friends and consuming media.

    SNAPCHAT.COM

  • Snowshoe Stamp

    Small pieces of plastic with secret digital identities..

    SNOWSHOESTAMP.COM

  • SocialEdge

    Social influencer-marketing tool & network for social media, digital agencies & brands.

    GETSOCIALEDGE.COM

  • Soldsie

    Sell products directly through social network comment feeds with Soldsie's technology.

    SOLDSIE.COM

  • Spoon University

    Everyday food resource for college students to eat more intelligently.

    SPOONUNIVERSITY.COM

  • Spring

    Reimagining the mobile shopping experience

    SHOPSPRING.COM

  • STEM

    Tracks and organizes revenue streams, giving artists a clear picture of earnings at all times.

    STEM.IS

  • Stowaway Cosmetics

    Beauty brand founded on the philosophy that high-quality makeup should be designed to fit into your life.

    STOWAWAYCOSMETICS.COM

  • Superhuman

    Rebuilding the inbox from the ground up to make you brilliant at what you do.

    SUPERHUMAN.COM

  • Tidal Labs

    Proprietary content/influencer management platform allows brands to become great publishers.

    TID.AL

  • Tigerbeat

    The content site built for Gen Z.

    TIGERBEAT.COM

  • Trippeo

    Beautifully easy-to-use app that automates expense management so you can get back to business.

    TRIPPEO.COM

  • Virgin Mega

    Virtual community of fans in line for cool products and experiences inspired by artists you dig.

    VIRGINMEGAUSA.COM

  • Visionary VR

    Virtual community of fans in line for cool products and experiences inspired by artists you dig.

    VIRGINMEGAUSA.COM

  • VIVE

    Content creation and storytelling platform for Virtual Reality.

    VISIONARYVR.COM

  • WasteBits

    The only open platform that simplifies the waste profile.

    WASTEBITS.COM

  • Welcome

    Enables chat communication between brands & consumers on the web & mobile devices.

    WELCOMECOMMERCE.COM

  • Wildcard

    New, faster way to get what you need from the mobile web.

    TRYWILDCARD.COM

  • Willing

    Create a free legal will in 10 minutes or less.

    WILLING.COM

  • Zen Marketing

    Machine Learning based predictions that helps prevent user churn and maximizes LTV.

    ZENMARKETING.IO

Our Players

  • Partner

    Gary Vaynerchuk

    Gary Vaynerchuk / Partner

    Gary Vaynerchuk builds businesses. His first investments include Twitter, Facebook, Tumblr, and Uber... so you might say he's got an eye for this kind of thing.

  • Partner

    AJ Vaynerchuk

    AJ Vaynerchuk / Partner

    AJ Vaynerchuk is a co-founder & the COO of VaynerMedia. He's got a killer jumpshot and a cool dog.

  • Partner

    Matt Higgins

    Matt Higgins / Partner

    Matt is a Partner of Vayner/RSE. He also founded and oversees sister company RSE Ventures.

    Previously, Matt was EVP of the New York Jets; COO of Lower Manhattan Development Corporation; and press secretary for Mayor Rudolph W. Giuliani.

    Higgins is a proud cancer survivor who has taken up marathon running as a way to maintain a healhty lifestyle.

  • Partner

    Phil Toronto

    Phil Toronto / Partner

    Phil has a background in ecommerce. Most recently, he worked on partnerships between brands & startups at VaynerMedia. At any given moment, he's most likely wearing volt with an iced coffee in one hand and his phone in the other.

  • Principal

    Kerry Kellogg

    Kerry Kellogg / Principal

    Kerry is a Principal at Vayner/RSE and heads Biz Dev at RSE Ventures. Kerry started his career in M&A advisory before working on the buy side for Omnicom.

    Wharton – MBA; Washington & Lee - BA

    It is widely assumed that Kerry has the worst record in the history of collegiate place kicking at 0-1.

  • Principal

    Shawn Cheng

    Shawn Cheng / Principal

    Prior to venture capital, Shawn spent the 10 years in a variety of growth and storytelling roles at Razorfish and BBDO. Through digital strategy, social, search, and emerging technology partnerships, he helped to build great brands such as Mondelez, GE, Foot Locker, Starwood Hotels, Victoria’s Secret, Chase Bank and charitywater.

    Currently interested in virtual reality, augmented reality, esports and frontier technologies.