Partnering with Teams to Build
Tomorrow's Companies  Today 

What We’re All About

Founded in 2014, Vayner/RSE is a marriage of builders: Gary Vaynerchuk, VaynerMedia and RSE Ventures. VRSE invests in teams building tomorrow's companies through unique consumer insight and relentless drive.

Our sweet spot is in the first round of institutional financing, funding either as lead investors or as part of a syndicate. Beyond capital, we support our community with access and insights derived across both our investment portfolio and the operating companies we oversee on a daily basis.

Our team has a diverse background of starting, growing and operating companies across a variety of industries and life stages and we leverage this mental elasticity to help our entrepreneurs through the gamut of challenges that accompany building companies.

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Our Family

  • A Plus

    Delivering positive journalism to readers with the intention of making a meaningful difference in the world.


  • AnyPerk

    Employee perks program for companies of all sizes.


  • Applauze

    Mobile event discovery and tickets.


  • Banza

    High protein pasta made from chickpeas.


  • Bindo

    Next generation iPad POS solution for Medium and small businesses.


  • Binti

    Reinventing adoption to help more children join loving families.


  • Birchbox

    The best way to shop for beauty and grooming products.


  • Breather

    Peace and quiet, on demand


  • Button

    The acquisition & retention platform built for the mobile economy


  • Coinbase

    International digital wallet & exchange that allows you to securely buy, use, and accept Bitcoin


  • Cord

    One tap voice chat


  • Curalate

    Web analytics for images.


  • Drizly

    Alcohol delivery on demand.


  • Facefeed

    Chat face to face with the people around you.


  • Incubated by Vayner/RSE


    Enriching Christian lives through positive faith growth and socially responsible product discovery


  • Foap

    Next generation stock photography.


  • Greatist

    Next-gen health media company for healthy-minded millenials.


  • Grove

    Living room-to-table hydroponic and aquaponic farming solutions.


  • Hightower

    SaaS solution for commercial real estate portfolios.


  • Hullabalu

    Children's storytelling company.


  • Lawnstarter

    The easiest way to order and manage lawn care service


  • LOLA

    A modern approach to feminine care.


  • Makers Kit

    DIY hobbyists solution in a box.


  • Medium

    Content creation and publishing platform.


  • Moment

    Maker of the world’s best tools for mobile photography


  • Namely

    Cloud based people management/HR platform.


  • Niche

    A social media agency and talent site for the next generation of creators in the digital realm.


  • Nourish Snacks

    Delicious, healthy snacks delivered to your door.


  • Planted

    Match recent grads with non-technical roles at high growth startups


  • Pricewaiter

    Making negotiation fast, simple and private - anywhere.


  • Product Hunt

    Best place to discover the latest tech products.


  • Quire

    Invest in the most-promising private companies, alongside the world’s best venture capital firms.


  • RebelMail

    Simple eCommerce checkout within your email.


  • Incubated by Vayner/RSE


    Changing the experience of getting from "where should we eat" to your seat.


  • Soldsie

    Sell products directly through social network comment feeds with Soldsie's technology.


  • Spring

    Reimagining the mobile shopping experience


  • Storefront

    Find and rent retail pop-up space in our city.


Our Players

  • Partner

    Gary Vaynerchuk

    Gary Vaynerchuk / Partner

    Gary Vaynerchuk builds businesses. His first investments include Twitter, Facebook, Tumblr, and Uber... so you might say he's got an eye for this kind of thing.

  • Partner

    AJ Vaynerchuk

    AJ Vaynerchuk / Partner

    AJ Vaynerchuk is a co-founder & the COO of VaynerMedia. He's got a killer jumpshot and a cool dog.

  • Partner

    Matt Higgins

    Matt Higgins / Partner

    Matt is a Partner of Vayner/RSE. He also founded and oversees sister company RSE Ventures.

    Previously, Matt was EVP of the New York Jets; COO of Lower Manhattan Development Corporation; and press secretary for Mayor Rudolph W. Giuliani.

    Higgins is a proud cancer survivor who has taken up marathon running as a way to maintain a healhty lifestyle.

  • Partner

    Arne Rees

    Arne Rees / Partner

    Arne is a Partner of Vayner/RSE and COO of RSE Ventures. Previously, Arne spent seven years at ESPN as GM of International Digital and Chief of Staff to George Bodenheimer; head of Biz Dev for UEFA; VC for UBS Capital European Technology fund.

    University of Passau – JD; Fletcher School - Master of International Relations; ENPC - MBA

    Arne also teaches media strategy as an adjunct professor at Columbia Business School.

  • Principal

    Phil Toronto

    Phil Toronto / Principal

    Phil has a background in ecommerce. Most recently, he worked on partnerships between brands & startups at VaynerMedia. At any given moment, he's most likely wearing volt with an iced coffee in one hand and his phone in the other.

  • Principal

    Kerry Kellogg

    Kerry Kellogg / Principal

    Kerry is a Principal at Vayner/RSE and heads Biz Dev at RSE Ventures. Kerry started his career in M&A advisory before working on the buy side for Omnicom.

    Wharton – MBA; Washington & Lee - BA

    It is widely assumed that Kerry has the worst record in the history of collegiate place kicking at 0-1.